CertificationAnswers

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

 

• Offer a prize for watching to the end and require sign-up to receive it.

 

• Use familiar faces like celebrities, YouTube creators, or influencers.

 

• Use current music selections from top artists in specific music genres.

 

• Include branding and calls-to-action in the entire length of the video ad.

 

This question have 3 possible answers:

 

Which statement is true about non-skippable in-stream ads?

 

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are available in auction or as a reservation buy.
• Non-skippable in-stream ads can be bought on target CPM or CPD.
• Non-skippable in-stream ads are six-second ads that show before a video.

 

or

 

• Non-skippable in-stream ads are available on YouTube and Google Maps.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM through Google Ads.
• Non-skippable in-stream ads complement TV campaigns and incremental reach.

 

or

 

• Non-skippable in-stream ads are available on YouTube and advertiser websites.
• Non-skippable in-stream ads are most similar to ads shown on TV.
• Non-skippable in-stream ads are six-second ads that show before a video.
• Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

 

Which is a tip Google recommends to create an effective bumper ad?

 

• Leave the audio out of your ad.
• Shorten an existing YouTube ad.
• Include all your ideas in one ad.
• Focus on a single, simple purpose.

 

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

 

• By reaching people who have recently experienced a major change in lifestyle.

 

• By reaching a one-of-a-kind audience to deliver a niche message at scale.

 

• By reaching people based on demographics, such as age and where they live.

 

• By reaching people based on their consumption habits, such as where they shop or eat.

 

There are 3 possible answers of this question:

 

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

 

1 Peoplewhofrequentfast-foodrestaurants
2 Peoplewho have recently gotten married
3 People who are searching reviews on lawn mowers
4 People who blog about hunting

Custom Affinity audiences (4)
In-Market audiences (3)
Consumer Patterns (1)
Life Event (2)

 

or

 

1 People who recently had a baby
2 People who are subscribed to channels about cars
3 People who frequent outdoor product stores
4 People who are searching for dog food on shopping sites
Life Event (1)
Custom Affinity audiences (2)
Consumer Patterns (3)
In-Market audiences (4)

 

or

 

1 People who read reviews on car stereos
2 People who frequently go on cruises
3 People who have recently retired
4 People who answer forum questions about horses
Custom Affinity audiences (4)
In-Market audiences (1)
Consumer Patterns (2)
Life Event (3)

 

The question have 3 possible answers:

 

Google Video Partners are partnerships formed through which Ad service?

 

• Google Search Ads
• Google AdSense
• Google Analytics 360
• Google Marketing Platform

 

or

 

• Google Local Catalog ads
• Google My Business
• Google AdMob
• Google Showcase ads

 

or

 

• Google Ad Manager
• Google Shopping
• Google Search Ads
• Google Tag Manager 360