CertificationAnswers

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.

Which business outcomes can YouTube deliver for her client?

 

• Listening, monitoring, following up

 

• Identity, recommendation, meaning

 

• Verification, confirmation, response

 

• Awareness, consideration, action

What are two examples of the Intent audience solution, Life Events? (Choose two.)

 

• A home-decor advertiser who wants to reach people who recently bought a home.
• A real-estate advertiser who wants to reach people who recently graduated from medical school.
• A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
• A fly-fishing advertiser who wants to reach people currently in the market for waders.
• A baking-supply company that wants to reach people in the market for mixers.

 

Match each YouTube Platform innovation with its description.

 

(1) Premiers
(2) Stories
(3) YouTube Go
(4) VR180
(5) Mobile live streaming

 

Engages audience more casually and frequently through short mobile videos (2)
Gives viewers a front-row seatto watch live and chatin realtime or catch it
on-demand after (5)
Provides audience with more immersive and engaging experiences (4)
Builds anticipation of a video release by providing an upcoming watch page (1)
Letsusers knowwhenthey’re connectedtoWi-Fi, so they can download videos
for offline use (3)

 

Which storytelling methods does Google recommend for use within your YouTube campaigns?

 

• Focus, animated shot, the best-case

 

• Tease/amplify/echo, direct shot, the follow-up

 

• Wide shot, tight shot, the close-up

 

• Contrast/context/color, immersive shot, the payoff

 

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

 

• Trick viewers into thinking they’re watching something different.
• Offer free and discounted goods or services to entice ad viewers.
• Slow down your ad’s pacing and take your time communicating.
• Break the fourth wall in your ad by speaking directly to viewers.
• Use humor to boost ad recall, brand awareness, and viewership.

 

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices.

What percentage of YouTube watch-time is on mobile devices?

 

• 25% of YouTube watch-time happens on mobile devices.

 

• 60% of YouTube watch-time happens on mobile devices.

 

• 75% of YouTube watch-time happens on mobile devices.

 

• Google does not share device watch-time metrics for YouTube.