CertificationAnswers

How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

 

• By providing insights on customer behavior.
• By helping them understand the actions of similar businesses.
• By engaging their customers online.
• By lowering overall bounce rates.
• By improving their mobile site speed.

 

 

You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account.

Which two formats are supported? (Choose two.)

 

• Google Docs
• XML
• Google Sheets
• CSV
• HTML

 

By linking a Google My Business account with a Google Ads account, you’re able to create location extensions.

Which information can location extensions display?

 

• Your phone number, your e-mail address, or your business website
• Your discounts, your pricing, or all your special sales and promotions
• Your service reviews, your star rating, or third-party vendor testimonials
• Your address, a link to your location on Google maps, or the distance to your business

 

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements.

How would this promotion lead to higher profits?

 

• By lowering the cost of the flower arrangements to increase margin.
• By raising the revenue to increase demand.
• By lowering the price of the flower arrangements to increase demand.
• By raising the margin on the arrangements to increase revenue.

 

Which statement describes linear attribution?

 

• It includes converting and non-converting paths.

 

• It’s the most advanced model in Google’s attribution products.

 

• It algorithmically evaluates individual customer paths.

 

• It distributes credit evenly to every single touch-point in a buyer’s journey.

 

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in.

Which analysis technique have you used?

 

• Media mix model

 

• Attribution

 

• Machine learning

 

• Cross-channel