CertificationAnswers

After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

 

• In the Experiment tab, under the Calls from Ads column

 

• In the Overview tab, under the Total Page view column

 

• In the Recommendations tab, under the Success column

 

• In the Campaigns tab, under the Conversions column

 

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels.

Which traditional channel should May use to reach a broad audience?

 

• Search

 

• Social media

 

• Email

 

• Television

 

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action.

Which type of event tag should Jerran use?

 

• A click event tag
• A social event tag
• A page load event tag
• A reload event tag

 

Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer.

Which report will provide her with this information?

 

• The click analysis report

 

• The attribution overview report

 

• The campaigns report

 

• The conversions report

 

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools.

What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

 

• In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
• He runs tests continuously, increasing data points that help inform important strategic decisions.
• He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
• He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
• He starts his day by looking at how well he is doing on his company’s key performance indicators.

 

or

 

• He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
• He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
• He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
• He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
• He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.

 

or

 

• He brings data to all his meetings. Data is at the center of every decision made.
• He starts his day by looking at how well he’s doing on his company’s key performance indicators.
• He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
• He values what his coworkers think and encourages them to give their opinions in his marketing meetings.

 

DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website.

How are the calls tracked to DeShawn’s account?

 

• The conversion name for DeShawn’s store

 

• The phone number listed on his official store website

 

• The assigned Google Click Identifier

 

• A dynamically created Google forwarding number