CertificationAnswers

Measuring conversion actions can help you better understand how users connect with your brand.

Which are conversion actions you can measure?

 

• Purchase, lead, page view, and sign-up

 

• Organic discovery, and directory referral

 

• Social media account shares, and likes

 

• Unsolicited walk-ins, and product deliveries

 

An executive at a clothing company is looking to define overarching goals for his company.

What’s the executive defining?

 

• Media objectives

 

• Business objectives

 

• Marketing objectives

 

• Campaign metrics

 

Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business.

What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)

 

1. Darian signs into his Google My Business.

2. Darian selects Website from the Home menu.

3. Darian updates all his relevant business information.

4. Darianadds images,including a cover photoand virtualtour.

5. Darian chooses a unique domain and points itto thewebsite.

 

 

You want to track conversion actions in your Google Ads account to better measure what matters.

Place the steps for setting up a conversion action in order, with the first step on top.

 

1 Select the specific conversion action in Google Ads.

2 Copy the code snippet/conversion tag generated.

3 Add the conversion tracking tag to your website or app.

4 Review your conversion data to ensure your tag is firing correctly.

 

Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads.

Which is a difference you should be aware of?

 

• Return on ad spend

 

• Machine learning

 

• Total tax deductions

 

• Reporting freshness

 

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate.

What should she do to achieve this? (Choose two.)

 

• Not include prices that may eliminate customers.

 

• Include names of her competitors in the keywords.

 

• Use negative keywords to add limits to her ads.

 

• Use general keywords to attract as many people as possible.

 

• Use more specific keywords that limit the volume of clicks.