CertificationAnswers

 

Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls.

Which feature of Google My Business could Marisol use to accomplish this?

 

• Google My Business Informer allows her to set a robocall to answer and inform phone callers.
• Google My Business Call Center lets her dictate a message that’s then read by a professional.
• Google My Business Redirect lets her decide to which phone line and device a caller is directed.
• Google My Business Messaging lets her send a quick text that answers her customers’ questions.

 

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

 

• Multiple media channels may use different tools to measure brand lift.

 

• Multiple media channels aggregate all your data into a single view.

 

• Multiple media channels use ads in identical ways.

 

• Multiple media channels consolidate campaign data for actionable insights.

 

Tara knows Google My Business is a great way to share information and engage her customers online. But, she’s worried because she has multiple locations, and management of the locations may be too difficult.
How does Google My Business simplify the management of multiple locations for Tara?

 

• Tara can access each Google My Business account on a different device.
• The Google Analytics platform will send Tara alerts for each business location.
• Tara can create a separate Google My Business account for each location.
• Tara can manage multiple Google My Business listings under one account.

 

or

 

Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult.

How does Google My Business address Tara’s concern?

 

• Tara can create multiple Google My Business accounts for each location.
• Tara can access each Google My Business account on a different device.
• Tara can manage multiple Google My Business listings together.
• Tara can set her Google My Business account to automatic.

 

 

Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js).

What must he do in order integrate conversion tracking?

 

• Insert the tag code into the Floodlight tag of any applicable web page.

 

• Input the tag code between the tags of each of web page.

 

• Ensure that all HTML code for each page is optimized for the Chrome browser.

 

• Use HTML5 coding for any page that the tag will be inserted into.

 

 

If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms.

 

• What’s one of these differences?
• The cost of products
• The number of product returns
• The date of transaction
• The return on investment

 

Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food.

Which two digital channels could Mary use to reach her audience? (Choose two.)

 

• Video
• Print
• Radio
• E-mail
• Television