In a survey, a customer shows a strong preference for one brand over another.
Which general metric does this behavior fall under?
- Consideration
- Awarenes
- Loyalty
- Purchase
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
This question have 2 possible options:
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys.
What’s Cory’s final aim when engaging customers in their journey?
- To build brand loyalty
- To give them a call-to-action
- To place his ads in a customer-centric channel
- To get a customer to make their first purchase
or
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys.
What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
- Offer them a specific call to action
- Send targeted advertising
- Show them more ads for services
- Ensure brand loyalty
Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?
Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag.
What should you do with this snippet of code to successfully track conversion actions?
- Add the conversion tag to your website or app.
- Add the code snippet to your sales receipts.
- Add the code to your Google Ads campaigns.
- Add the conversion tag to all social channels.
Which attribution type algorithmically evaluates individual customer paths?
Which attribution type algorithmically evaluates individual customer paths?
- Time-decay
- Data-driven
- Last interaction
- Linear
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads.
What guidelines are they creating?
- Marketing objectives
- Campaign metrics
- Media objectives
- Business objectives
Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price.
Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
- A brand-focused strategy
- A pay-per-lead strategy
- An online-to-offline strategy
- A social-media strategy