CertificationAnswers

 

Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign.

Which type of optimization has Felix used to drive higher lumber sales?

 

• Bidding Optimization

 

• Media mix optimization

 

• Targeting Optimization

 

• Creative Optimization

 

 

You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?

 

• Between the tags of your website page, before the last line of code.
• Directly above the global site tag in the <\head> tags of all website pages.
• Between the tags of your website page, right after the global site tag.
• On the home page of the website, both above and below the tags.

 

 

Match each report with its description.

 

1 Shows the average number of days, ad clicks, and ad impressions it took users
to convert.
2 Shows how many conversions were received for each conversion action.
3 Allthe conversions assisted by clicks, exceptfor the last click for each
keyword.
4 Helpsevaluateandoptimize performanceusing thecurrent attributionmodel.

Campaigns report (4)
Top Conversions report (2)
Assisted Conversions report (3)
Attribution Overview report (1)

 

 

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness.

How will offline conversion tracking help Brianna?

 

• Brianna can convert offline customers into online shoppers.
• Brianna can measure how many shoppers intend to visit her physical store.
• Brianna can track conversions for first opens for her app.
• Brianna can measure offline sales initiated from an ad click.

 

 

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace.

What does Sara do to succeed at automation?

 

• She needs to learn the data models used by Google’s automation systems.

 

• She needs to choose a CRM that can process the data from Google’s automated machine learning.

 

• She needs to assign data values to her manual optimization processes in real time.

 

• Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

 

 

Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets.

How does the Google My Business website builder address this concern?

 

• Google My Business website builder sites are all mobile-only with no desktop variants.

 

• Google My Business website builder will format the site to deliver on any device.

 

• Google My Business builder sites offer multiple display options when users land on-page.

 

• Google My Business builder sites direct all traffic to coded pages hosted by third parties.