CertificationAnswers

 

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

• A What your customers are doing on your website
• B Where your customers have come from before visiting your website
• C Where your customers go after leaving your website
• D What your customers are looking for on your website

 

Explanation:

Web analytics tools cannot tell you what your customers are looking for on your website. While analytics tools can provide valuable insights into your online performance, they are limited in their ability to tell you what your customers are thinking or feeling. To gain a better understanding of your customers’ needs and preferences, you may need to conduct surveys or focus groups to gather more detailed feedback.

 

Linda Runs A Successful Guesthouse In The Centre Of Guildford. She Promotes The Guesthouse Online And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Wants To Use Segmentation To Break Down Her Analytics Data. What Information About The Visitors Can She Gather By Using This?

• (A) Devices used
• (B) The visitor’s city
• (C) The visitor’s country
• (D) The number of clicks on a page

 

Explanation:

Here’s what Linda can gather by using segmentation:

(A) Devices used (B) The visitor’s city © The visitor’s country

 

Linda Owns A Guesthouse And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Uses SEM To Create Targeted Ads For Her Rooms. She’s Now Looking At The Analytics Data For The Different Ad Campaigns She Runs. Take A Look At The Analytics Data For The Three Campaigns. Which One Campaign Is Performing Least Well?

(A) Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today!

(478 clicks 6% conversion rate)

(B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!

(830 clicks 2% conversion rate)

(C) Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now!

(630 clicks 4% conversion rate)

 

Explanation:

Based on the analytics data provided, campaign B is performing least well with 830 clicks and 2% conversion rate.

 

 

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

A Call the customer when there is an offer they’d enjoy

B See where their customers are and monitor their shopping behaviours

C Send them offers when they enter a certain geographical area

D Add items to their in-app basket that you think they’d like

 

Explanation:

If a customer has downloaded an app made by their local hardware store, that business could connect with their audience through the app by sending them offers when they enter a certain geographical area. Therefore, option C is the correct answer.

 

 

 

Linda Runs A Guesthouse. She Wants To Use Analytics To Measure Traffic Coming To Her Website From Organic Search Results. What Can She Learn From Analytics Reports?

• (A) Which search engines visitors use
• (B) How traffic is trending over time
• (C) How relevant the content is for keywords
• (D) How many visitors are using mobile devices

 

Explanation:

Are some things that Linda can learn from analytics reports.

 

 

Website hosting servers have their own unique IP address, what does this address consist of?

• A Numbers and letters
• B Numbers
• C Letters
• D Letters and symbols

 

Explanation:

Website hosting servers have their own unique IP address which consists of numbers. Therefore, option B is the correct answer.