CertificationAnswers

 

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

• A prioritise
• B highlight
• C hide
• D promote

 

Explanation:

When it comes to promoting a business locally, search engines can prioritise your business in the search results page if the user is near your location.

 

 

There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

• A People on niche platforms are more likely to engage with you
• B Your content will be put in front of specific audiences
• C Your content will be seen by a mix of different people, gaining more views and likes
• D It enhances your brand to be seen on more specific social media platforms

 

Explanation:

A benefit of using smaller, more niche social media platforms for your business is that your content will be put in front of specific audiences.

 

 

Cassie Has Been Using Spreadsheets To Keep Track Of How Her Email Campaigns Have Been Performing. She Has Created Three Different Graphs Using All Of The Data At Her Disposal. Which Graph Best Shows That The Open Rate Of Her Emails Has Decreased Over Time?

• (A) Image 1
• (B) Image 2
• (C) Image 3

 

Explanation:

Sure, based on the information provided, Image 2 best shows that the open rate of her emails has decreased over time.

 

Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts.

Here are the highlights of the data that was gathered:

• 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic
• Most eBook downloads occured between 5.00 p.m. and 7.00 p.m.
• Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other social media platforms delivered a total of 10%.

Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?

• (A) Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
• (B) Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
• (C) Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
• (D) Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

 

Explanation:

Based on the data gathered, Lee could come up with the following actionable insights to improve the success of his promotional efforts going forward:

Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.

Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

 

Jo Is About To Launch A New Online Campaign, And Wants To Know How Data Can Be Used To Make The Campaign As Effective As Possible. Rearrange The Steps Below In The Correct Order To Help Jo Understand What Should Happen First.

The correct order for the steps to follow is:

• (1) Identify the goals of the campaign and plan the next actions to take
• (2) Collect the relevant data
• (3) Check and investigate the findings
• (4) Take action to test the hypothesis

 

Explanation:

Here’s the correct order for the steps to follow: (1) Identify the goals of the campaign and plan the next actions to take (2) Collect the relevant data (3) Check and investigate the findings (4) Take action to test the hypothesis

 

Charles Is Thinking About Taking His Business Online. He Has Many Questions, But First He Wants To Understand What Benefits Data Can Have In Online Marketing. He Needs Some Advice. What Are The Benefits Of Data In Online Marketing?

• (A) Data can be accessed and analysed in real time
• (B) Data helps you make informed decisions
• (C) Data allows you to regard every customer as a number, removing the need for personalisation
• (D) Digital data reaches more customers

 

Explanation:

Here are the benefits of data in online marketing: (A) Data can be accessed and analysed in real time (B) Data helps you make informed decisions