CertificationAnswers

 

When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

• A Your social media links
• B An interactive map
• C Your physical location details
• D Business registration number

 

Explanation:

When looking to get noticed locally online, you should ensure that your website has your physical location details © as a minimum.

 

 

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

• A It can improve sales by directing more traffic to your website
• B It can enable a business to create a bank of content, which can be reused to create ads
• C It helps a company identify its biggest competitors
• D It provides you with another channel to push sales and promotional messages to customers on a regular basis

 

Explanation:

A core benefit that content marketing can bring to a business’s online presence is that it can improve sales by directing more traffic to your website (A).

 

 

What are the benefits of using social media when looking to advertise your business locally?

• · A People trust local businesses on social media
• · B You can target ads to a specific local audience
• · C You can make video ads promoting the area
• · D People use social media more than they use search engines

 

Explanation:

The benefits of using social media when looking to advertise your business locally are: You can target ads to a specific local audience (B)

 

 

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

• · A Research competitors
• · B Create a listing
• · C Create an ad
• · D Post a link

 

Explanation:

Local directories are a great tool for getting noticed locally online. The first step in using a directory would be to create a listing.

 

 

Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

• A Local Search
• B Geo search
• C Mobile search
• D Organic search

 

Explanation:

When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called Local Search.

 

 

Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?

• A Stern & Serious
• B Serious & Honest
• C Fun & Inviting
• D Engaging & Inviting

 

Explanation:

If you’re looking to attract people to your social network, you should consider using a Engaging & Inviting tone of voice.