Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you.
Which one is it?
- Bid manager
- Ad network
- Campaign manager
- Studio
Why would you choose to participate in the Ad Exchange Open Auction?
Why would you choose to participate in the Ad Exchange Open Auction?
- To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals
- To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation
- To get exclusive access to premium packages of inventory often before it becomes widely available
- To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?
You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data.
Which deal type would best suit your requirements?
- Preferred Deal
- Private Auction
- Open Auction
- Programmatic Guaranteed Deal
When combining programmatic products, what are the main benefits?
When combining programmatic products, what are the main benefits?
- Audience segments and real-time bidding
- Single view on data and efficient workflow
- Conversion tracking and automated auctions
- Cookies and managed bids
You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?
You’ve been asked to explain to a new intern the things that you can test and things you can’t.
Which question would be least suitable to determine with a test?
- How impactful is our programmatic strategy in all of our markets?
- Is search really performing as badly as it seems at driving offline sales?
- What are the most important reasons that people recommend our products?
- How do we determine the true causal impact from our search ads on in-storepurchases?
Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?
Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success.
What did they forget to take into account?
- Establishing a baseline
- Measuring view-through conversions
- Proving incremental impact
- Creating a focused question