All but one of the below roles would be great to have in place and help boost the programmatic capability of your team.
Which one is it?
- Marketing technology officer
- Head of social media
- Data storyteller
- Account director
You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief. What’s The Next Step In The Process?
You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief.
What’s The Next Step In The Process?
- Let the production team drive content creation.
- Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution.
- Continue to work together on every decision to get 100 percent sign-off from all teams.
Which isn’t available from a DoubleClick product?
Which isn’t available from a DoubleClick product?
- Real-time bidding
- Direct bidding
- Ad creation
- Measurement of site behavior
What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the “Think” stage?
What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the “Think” stage?
- Number of customers who asked for a loyalty card
- Number of coffees purchased
- Number of up-sells of pastries and baked goods
- Video views of a new video talking about their unique selling point around how they roast coffee
In an effort to test something new, Peter’s team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?
In an effort to test something new, Peter’s team ran a new display campaign alongside their video and search ads. After the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. What did they forget to take into account?
- Establishing a baseline
- Measuring view-through conversions
- Creating a focused question
- Proving incremental impact
What experiment would be best to answer this question: How effective is video advertising at driving sales in offline stores?
What experiment would be best to answer this question: How effective is video advertising at driving sales in offline stores?
- Run a questionnaire using a random sample to see if they think the ads were really the factor that enticed them to visit their website. Compare this with time-on-site analytics for further insight.
- Try a geo-targeted method. Only show the ad to specific people in specific regions and compare the results to those who didn’t see the ad.
- Just apply the user-based method that is part of Google’s cross-device tracking tools and a data management platform to see what channels are really working and not working.
- Try a randomized brand-lift experiment to see whether website visits increased in areas where the mobile video campaign was running. Verify with analytics’ data.