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Why should companies adopt mobile-first thinking?

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Why should companies adopt mobile-first thinking?

 

  • The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space

 

  • It encourages siloed thinking and that creates efficiencies

 

  • Mobile first is great, except for campaigns when you’re trying to increase brand awareness

 

  • Almost a quarter of the world owns a smartphone, a tablet, and a laptop

 

 

Imagine an intern asked you about contextual and intent-rich signals. What would you say?

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Imagine an intern asked you about contextual and intent-rich signals. What would you say?

 

  • Contextual signals are the ones to focus on.

 

  • Finding the balance between intent and context is key.

 

  • Intent-rich signals are the only ones that matter.

 

  • Neither matter to marketers in a mobile world.

 

 

Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit?

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Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit?

 

  • Cross-device conversion

 

  • Site traffic

 

  • Lead generation

 

  • Mobile commerce

 

 

You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

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You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

 

  • Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.

 

  • Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.

 

  • Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.

 

  • Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.

 

 

Your Friend Has A Jewelry Business And Just Created An App That Had Dismal Downloads During Its First Month. What Advice Should You Give To Get The App Back On Track?

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Your Friend Has A Jewelry Business And Just Created An App That Had Dismal Downloads During Its First Month.

What Advice Should You Give To Get The App Back On Track?

 

  • Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it.

 

  • Recommend that she hire a consultant who could help her change her retail business into a completely online one. Customers will have to use the app to buy her products and she could save money on retail space.

 

  • Tell her to wait for six months and then re-evaluate. Maybe her customers will come around and eventually find the app. Just be patient and see what happens because there is no need to invest anymore.

 

  • Take another look at her customers’ behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.