What are the best sensors to use if you wanted to make an app that lets users virtually experience a new car?
- Bluetooth and GPS
- Motion and proximity
- Motion and axis
- Video camera and bluetooth
What would be the best way to explain what a sensor is to a new intern at your company?
What would be the best way to explain what a sensor is to a new intern at your company?
- A special asset that is only accessible and functional on a mobile device
- Technology that enables mobile and desktop devices to capture signals
- A way of categorizing audience reach through various navigation paths
- Smart phone features that incorporate video and sound on demand
You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?
You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?
- Absolutely nothing and let this pass you by as a lesson learned
- Completely start over from scratch with a new campaign
- Combine even more signals, so that you are sure to reach more people
- Combine fewer signals, so that you reach more people
You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?
You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?
- Enhanced GPS targeting to get customers into the store
- Add a click-to-navigate button to your banner ads
- Make your home office address easy to find
- Send a 10 percent off coupon to email mailing list
You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?
You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?
- The marketers should have focused only on environmental signals.
- The marketers could have relied on more media signals.
- The marketers should have ignored this micro-moment.
- The marketers’ ad could have said how your friend “liked” the school.
The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was used to target you with this ad?
The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was used to target you with this ad?
- All those who searched for a recipe
- People who searched for “where to buy chicken curry”
- People who were interested in half marathons in the area
- An earlier site visit of electronic music school