Which asset model would you recommend to a company who already has a successful mobile site?
- Audience asset model
- App-centric model
- Site and app model
- Site-first model
All of these were recommended to help build a faster site except?
All of these were recommended to help build a faster site except?
- Site works on a range of screens and devices
- Implementation of AMP (Accelerated Mobile Page) best practices
- Optimized content delivery
- Customer surveys about site performance
Which is not a good app design practice?
Which is not a good app design practice?
- Don’t automatically show the search field, make it optional.
- Allow users to go back easily in one step.
- Show the value of your app up-front.
- Create frictionless transitions when going between app and mobile web.
Which is not a common barrier for mobile-first companies?
Which is not a common barrier for mobile-first companies?
- Consumers only want to make purchases on a desktop computer and site
- Failing to align business decisions to a mobile-first strategy
- Targeting the wrong customers with your mobile assets
- High abandonment rate of apps after users have downloaded them
To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?
To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?
- This was a great idea to reward loyal customers.
- This would have been better as an awareness campaign.
- This tactic would have been appropriate for the “Think” stage.
- This tactic didn’t consider personas or opposites attract thinking.
Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?
Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?
- Aware of intent
- Digital-first
- All three principles
- Link to brand