CertificationAnswers

 

Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?

 

• family stay at lake Baikal

 

• cheap Baikal holiday

 

• stay at lake Baikal cheaply

 

• stay at lake Baikal 2017

 

 

Can you use your company’s logo within a Text & Image ad?

 

• No, it is against the rules to use company logos in Text & Image ads.

 

• Yes, you can and there are no restrictions.

 

• Yes, but only if the logo takes up no more than 20% of the whole image.

 

 

Which of the following can be used for retargeting?

 

• Bid adjustments.

 

• Yandex.Audience goals.

 

• Autotargeting.

 

• Yandex.Metrica segments and goals and Yandex.Audience segments.

 

 

How can Yandex.Audience be used in campaigns for ad networks?

 

• To target users by their IP addresses.

 

• To target users by geolocation.

 

• To create a segment of those users who saw indoor/outdoor ads.

 

 

What does behavioral targeting in the Yandex Advertising Network take into account?

 

• Demographic characteristics.

 

• User interests, age, and gender.

 

• User interests.

 

 

An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?

 

• Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text.

 

• Nothing. The ad group has no mobile ads.

 

• A regular desktop ad will appear.