CertificationAnswers

 

Over what period will Yandex.Direct try to spend the amount specified in the Weekly Budget strategy?

 

• Over seven working days.

 

• Over one week, from Monday to Sunday.

 

• Over the past seven days.

 

 

At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?

 

• It is impossible to set up such adjustments.

 

• The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.

 

• The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.

 

 

On which sites can Smart banners appear?

 

• On Yandex Search.

 

• On Yandex Search, the Yandex Advertising Network and external ad networks.

 

• In the Yandex Advertising Network and external ad networks.

 

 

An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?

 

• A CPA strategy with a weekly budget limitation.

 

• A manual bid management strategy.

 

• Weekly budget: maximum clicks.

 

 

Where can Search banners appear?

 

• Only on Yandex Search.

 

• On Yandex Search and some search partner sites in the Yandex Advertising Network.

 

• In Russia on Yandex Search and several search partners in the Yandex Advertising Network.

 

 

How can you create an ad group with Search banners?

 

• Add a new Search banner ad group to any Text & Image campaign.

 

• Create a separate Search banner campaign.

 

• Contact the Yandex support service.