CertificationAnswers

 

Which of these advertisers can benefit most from using Smart banners?

 

• A bank with a large assortment of credit products.

 

• A large clothing and shoe store.

 

• A pharmacy with a large assortment of dietary supplements and vitamins.

 

 

An advertiser’s goal is to receive orders through the site and pay for them no more than a certain amount. Which strategy would be best for this advertiser?

 

• Average CPC.

 

• Average ROI.

 

• Average CPA.

 

• Manual bid management.

 

 

Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?

 

• Only the device type and demographic adjustments apply. Regional bid adjustments do not work with other types of bid adjustments.

 

• All bid adjustments apply.

 

• Positive bid adjustments for age and gender (demographic) and device type apply.

 

 

Which strategy allows advertisers to set a daily budget limit?

 

• Manual bid management.

 

• Weekly budget.

 

• Average CPA.

 

• Average ROI

 

 

In which order do ads appear in the Premium Placement block?

 

• From highest to lowest combined CPC and CTR.

 

• Randomly.

 

• From highest to lowest CTR.

 

• From highest to lowest combined bid, quality coefficient, and CTR.

 

 

Which factors do bid forecasts depend on?

 

• Competitors’ bids for the keyword and the ad’s CTR.

 

• Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.

 

• Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.