CertificationAnswers

 

Which types of retargeting are available in Yandex.Direct?

 

• Using a Yandex.Audience Pixel for Search campaigns.

 

• Based on Yandex.Audience segments based on your CRM data.

 

• Dynamic retargeting using DSA.

 

 

What can be used to create retargeting lists?

 

• Only Yandex.Audience segments.

 

• Goals and segments from Yandex.Metrica, as well as Yandex.Audience segments.

 

• Only Yandex.Metrica goals and segments.

 

Which Yandex.Metrica report can show you data for search queries that brought users from Yandex.Direct?

 

• andex.Direct, sites.

 

• Yandex.Direct, summary.

 

• Search queries.

 

• Ad systems.

 

 

Which Yandex.Metrica report can help you assess keywords’ performance in your ad campaigns?

 

• Yandex.Direct, summary.

 

• Sources, summary.

 

• Search queries.

 

 

Choose the best ending for this sentence: A Yandex.Metrica tag must be installed on…

 

• on the site’s home page as well as the page where conversions take place.

 

• all the site’s pages.

 

• the site’s home page.

 

• the page where conversions will take place.

 

 

What steps are necessary to start tracking sales values in Yandex.Metrica?

 

• Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on all pages of the site.

 

• The “Dispatch ecommerce data to Metrica” option is enabled by default, so no additional steps are necessary.

 

• Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on the page where transactions take place.