CertificationAnswers

 

A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?

 

• Average CPA.

 

• Average ROI.

 

• Weekly budget.

 

• Average CPC.

 

 

How are ads sorted on the “All ads” page?

 

• From highest to lowest combined CTR, bid and the quality coefficient.

 

• Randomly.

 

• From highest to lowest CPC.

 

• From highest to lowest quality coefficient.

 

 

Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?

 

• Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.

 

• Yes, Yandex advertising requirements allow this.

 

• Competitors’ brands can be used in keywords, but not in ad texts.

 

 

What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.

 

• Install Yandex.Metrica to your site (with active goals or segments), and enable impressions in ad networks.

 

• Install Yandex.Metrica to your site (with active goals or segments).

 

• Install Yandex.Metrica, activate ad networks.

 

 

What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?

 

• Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website.

 

• Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.

 

• Start a media campaign for users who have visited the website.

 

 

For which of these business types are there limitations for retargeting or targeting by interests?

 

• Products or services that require licensing, e.g. financial services.

 

• Job search and employment services.

 

• Medicine and health services.