CertificationAnswers

 

Which retargeting types are available for Text & Image ads? Select the most complete answer.

 

• Based on Yandex.Audience goals.

 

• Based on Yandex.Metrica goals.

 

• Based on Yandex.Metrica goal and segments .

 

• Based on Yandex.Audience segments and on Yandex.Metrica goals and segments.

 

 

What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.

 

• The highest combined CTR and CPC will trigger impressions.

 

• The criteria with the highest CPC and traffic volume will trigger impressions.

 

• The criteria with the highest CTR will trigger impressions.

 

 

Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct?

 

• Yandex.Direct group reports only show visits that led to conversions, so there are far fewer of them than in the “Ad systems” report.

 

• This is impossible. There must be a bug. You should contact the support service.

 

• The “Ad systems” report shows the number of visits for all clicks, both valid and invalid.

 

 

What happens if there is overlap between different retargeting criteria?

 

• The criteria with the highest traffic volume will be applied.

 

• Only the criteria with the highest CPC will be applied.

 

• The criteria with the highest combined CPC and CTR will be applied.

 

 

How are retargeting lists used in Yandex.Direct?

 

• For bid adjustments only.

 

• For targeting and bid adjustments.

 

• For targeting only.

 

 

Choose the best ending for this sentence: When changing or deleting a goal, the Yandex.Metrica tag …

 

• must be updated on all the site’s pages, as the code has changed.

 

• does not need to be updated, since the tag’s code did not change.

 

• must be updated on the page where goal is/was fulfilled.