CertificationAnswers

 

A robust social media plan includes which of the following?

• A list of content that mimics competitor content
• All of your online business goals
• A long-term schedule identifying when to post content
• A list of friends who can post on the accounts

 

Explanation:

A robust social media plan includes all of your online business goals and a long-term schedule identifying when to post content. It’s important to have a clear understanding of what you want to achieve with your social media presence and how you plan to achieve it. A list of content that mimics competitor content may not be necessary or even desirable, as it’s important to differentiate yourself from your competitors. A list of friends who can post on the accounts may not be necessary either, as it’s important to maintain control over your brand’s messaging and image.

 

 

Which of the following is an example of a social media goal?

• Acquire genuine reviews on products
• Drive more traffic to your store
• Develop one-way communication with customers
• Mimic your competition’s approach

 

Explanation:

An example of a social media goal is driving more traffic to your store. This is a measurable goal that can help you determine the success of your social media strategy. Other examples of social media goals include increasing brand awareness, generating leads, and improving customer engagement.

It’s important to set clear goals for your social media strategy so that you can measure your success and make adjustments as needed.

 

 

When advertising using Search Engine Marketing (SEM), you only pay…

• A when your ad appears within the search results
• B when a conversion happens on your website
• C when your ad is clicked by someone
• D when someone stays on your website for more than 2 minutes

 

Explanation:

When advertising using Search Engine Marketing (SEM), you only pay when your ad is clicked by someone.

 

 

Fill in the blank: Businesses should focus on social media platforms with _______.

• The biggest reputation
• The most expected engagement
• A relevant audience
• The most users

 

Explanation:

Businesses should focus on social media platforms with a relevant audience. It’s important to choose social media platforms that are popular with your target audience and that are relevant to your business. For example, if you’re targeting a younger audience, you might want to focus on platforms like TikTok or Instagram, while if you’re targeting an older audience, you might want to focus on platforms like Facebook or LinkedIn.

In addition to this, it’s also important to choose social media platforms that are easy for you to manage and that allow you to engage with your customers in a meaningful way.

 

 

Which of the following can businesses achieve by using social media?

• Attract new audiences
• Build a good reputation with customers
• Meet sales goals
• Increase traffic to their website

 

Explanation:

Businesses can achieve many things by using social media, including attracting new audiences and building a good reputation with customers. Social media can also help businesses increase traffic to their website and meet sales goals by providing a platform for them to engage with their customers and promote their products or services.

 

 

Which of the following can help you gain visibility in search engines?

• Adding relevant content that highlights the location of your business
• Including your address on your Twitter account
• Optimising your site for desktop devices only
• Adding a list of shops local to you on your website

 

Explanation:

Adding relevant content that highlights the location of your business can help you gain visibility in search engines. This includes adding your address and phone number to your website, as well as creating content that is relevant to your local area.

In addition to this, optimizing your site for mobile devices and including a list of shops local to you on your website can also help improve your visibility in search engines.