CertificationAnswers

 

What can conversion tracking in search help you measure?

• How many transactions are completed on your site overall
• How many people click on your SEM ad and end up browsing your site
• How many people visiting your site from a search ad end up completing a purchase
• How many customers your ad has converted into brand ambassadors

 

Explanation:

Conversion tracking in search can help you measure how many people visiting your site from a search ad end up completing a purchase. It allows you to see which keywords and ads are driving the most conversions, so you can optimize your campaigns for better performance.

 

 

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

• Exact Match
• Random Match
• Direct match
• Close match

 

Explanation:

If you use Exact Match keywords when building your search ads, minor variations, like plurals, will not trigger the ad. Exact Match keywords only trigger your ad when the search query exactly matches your keyword.

 

 

When it comes to search ads, which description best describes ‘negative keywords’?

• Keywords with no association to your site
• Keywords with a poor search volume
• Keywords that are excluded from a campaign
• Keywords that are typed incorrectly

 

Explanation:

Negative keywords are keywords that are excluded from a campaign. They are used to prevent your ads from showing for searches that are not relevant to your business. For example, if you sell shoes but don’t sell boots, you might add “boots” as a negative keyword to prevent your ads from showing for searches related to boots.

 

 

Which of the following is a benefit of using relevant ads and landing pages?

• Increased cost for ad placements
• Higher ad positions on the search results page
• Higher cost per clicks on your ads
• Ads that will ensure more purchases

 

Explanation:

Using relevant ads and landing pages can have several benefits. One of the benefits is that it can lead to higher ad positions on the search results page. This is because Google rewards advertisers who create relevant ads and landing pages by giving them a higher Quality Score. A higher Quality Score means that your ads are more likely to appear in higher positions on the search results page.

Another benefit of using relevant ads and landing pages is that it can lead to lower cost per clicks on your ads. This is because Google rewards advertisers who create relevant ads and landing pages by giving them a lower cost per click (CPC). A lower CPC means that you will pay less for each click on your ad.

Ads that are relevant to users’ search queries and lead to landing pages with relevant content can also ensure more purchases. This is because users are more likely to engage with your ad and make a purchase when they find what they are looking for.

 

Angela Opened Her Own Beauty Salon Two Years Ago, And Is Now Looking At How Content Marketing Can Help Her Boost The Business’s Profile Online. How Could Content Marketing Help Her?

 

Q.1 – Could it help her find cheaper suppliers?

• (A) True
• (B) False

Q.2 – Could it help her develop a stronger brand identity?

• (A) True
• (B) False

Q.3 – Could it help her understand her customers’ shopping preferences?

• (A) True
• (B) False

Q.4 – Could it help her connect with the right audience?

• (A) True
• (B) False

 

Explanations:

Content marketing can help Angela boost her business’s profile online in several ways. For example, it can help her develop a stronger brand identity, connect with the right audience, and understand her customers’ shopping preferences. However, it’s unlikely that content marketing will help her find cheaper suppliers.

 

Mo Has A Plumbing Business. He’s Noticed That Other Service Companies Publish Short Videos To Show Off Their Expertise, Products, And How They Do Things. This Engages Their Customers And Drives Interest In Their Services. To Help Customers With Common Plumbing Problems, He Wants To Create A Do-It-Yourself Video On His Website. How Long Should He Make His Video?

• (A) 30 seconds
• (B) 60 seocnds
• (C) 90 seconds
• (D) 120 seconds
• (E) 150 seconds
• (F) 180 seconds

 

Explanation:

If Mo wants to create a do-it-yourself video for his website, it’s important that he keeps it short and to-the-point. Of the options you’ve given me, I would recommend that Mo make his video 30 seconds long. This is long enough to show customers how to fix common plumbing problems, but short enough that they won’t lose interest. Additionally, shorter videos are more likely to be shared on social media and other platforms, which can help Mo reach more people.