AppNexus is a competitor to DoubleClick Bid Manager.
- False
- True
Which of the following is the online marketplace for the buying and selling of programmatic ads?
Which of the following is the online marketplace for the buying and selling of programmatic ads?
- Ad exchange
- Campaign manager
- Demand side platform
- Ad server
Which of the following does DoubleClick Studio help advertisers do?
Which of the following does DoubleClick Studio help advertisers do?
- Create a dynamic feed to control different creative variations being shown to different audiences
- Build custom HTML5 creative assets
- Set up programmatic campaigns to target specific audiences
- Traffic the campaigns and send to publishers
DBM is the only demand side platform with access to YouTube’s TrueView format
DBM is the only demand side platform with access to YouTube’s TrueView format
- True
- False
What’s the name of Google’s search management platform?
What’s the name of Google’s search management platform?
- Dart Search
- Duck Duck Go
- Marin Software
- DoubleClick Search
Google Web Designer allows clients to author custom, interactive HTML5 creative.
Google Web Designer allows clients to author custom, interactive HTML5 creative.
- True
- False