CertificationAnswers

 

Criteo is an example of a point player.

 

• False

 

• True

 

 

Some clients use both the AdWords and DS interface.

 

• False

 

• True

 

 

Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.

 

• False

 

• True

 

 

An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.

 

• True

 

• False

 

 

DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.

 

• True

 

• False

 

What platform allows advertisers to gather valuable insights into how users interact with their site or application?

 

• DoubleClick Studio

 

• DoubleClick Search

 

• DoubleClick Campaign Manager

 

• Google Analytics