CertificationAnswers

 

Search management platforms only access search engines and don’t offer social or display functionality.

 

• True

 

• False

 

Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.

 

• Native video

 

• In-stream video

 

• Interstitials

 

• Expanding ads

 

 

Appnexus is an example of a stack player.

 

• False

 

• True

 

 

Google has an affiliate marketing platform.

 

• True

 

• False

 

What does “DSP” stands for?

 

• DoubleClick sellside platform

 

• DoubleClick search platform

 

• Demand sell platform

 

• Demand side platform

 

 

Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.

 

• True

 

• False