CertificationAnswers

Match examples of app activities to the corresponding vertical.

• Dating/Communication – Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase

• Retail/Classifieds – Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase

• Gaming – Tutorial/Demo completion, Became active after inactivity, Invites users/Shared app, Level up/Game score, Community engagement, Level completion, Add payment, and Spend virtual currency/Purchase

• Entertainment – Specific session start or session duration, Became active after inactivity, Video/Audio played, Invites users/Shared app, Engagement with special content, Add payment, and Subscription/Purchase

Match the appropriate solution to the client’s issue when investgating internal factors in the client’s AdWords account.

• Check the volume of impressions and impression share – Impressions are fluctuating.

• Check the average click-through rate (CTR) – Ads are less visible.

• Check the Change History report – Advertiser has made changes that can affect their Ad Rank.