CertificationAnswers

 

A trading desk is the same as a demand side platform.

 

• False

 

• True

 

How would DoubleClick Bid Manager best be classified?

 

• Search engine management

 

• None of the answers are correct

 

• Demand side platform

 

• Data management platform

 

What is Google’s DSP?

 

• DoubleClick Ad Exchange

 

• DoubleClick Campaign Manager

 

• DoubleClick DSP

 

• DoubleClick Bid Manager

 

What’s another term for the publisher side of media transactions?

 

• Down-side

 

• Up-side

 

• Buy-side

 

• Sell-side

 

Which one of these companies offers a competitor to DoubleClick Search?

 

• Facebook

 

• AppNexus

 

• Microsoft

 

• Adobe

 

 

A publisher’s most valuable asset is the audience it has access to.

 

• True

 

• False