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Match each of the following statements to its corresponding DSA benefit.

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Match each of the following statements to its corresponding DSA benefit.

 

  • Reach and performance – On average, 86% of DSA traffic is incremental.

 

  • Coverage security – DSA makes sure you don’t miss any relevant queries.

 

  • Efficiency and time saving – No need to pause or create ads based on available inventory on the website, seasonality or demand.

 

  • Transparency and control – The Search Query report shows which queries were matched with a DSA ad.

 

Match the client goal to the correct ad extension.

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Match the client goal to the correct ad extension.

 

  • Price Extension – The client is interested in showcasing their services and range of products with the respective prices.

 

  • Structured Snippets – The client wants to describe the features of a specific product their business offers before customers click on the ad.

 

  • Promotion Extension – The clients want to quickly and prominently display information about offers without having to update every single ad.

 

  • Callout Extension – The client wants their ads to highlight valuable attributes about their business to potential customers.

 

or

 

  • Message Extension – The client wants to easily connect with potential customers that prefer to text.

 

  • Location Extension – The client operates many retail stores and wants potential customers to see the distance from their location to the stores.

 

  • Sitelink Extension – The client is interested in directing people to specific pages on their website.

 

  • Call Extension – The client is focused on driving phone calls to their business.

 

Match each autobidding strategy to the right campaign goal.

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Match each autobidding strategy to the right campaign goal.

  • Conversions – Target CPA.
  • Traffic – Maximize clicks.
  • Visibility – Target Outranking Share.
  • Revenue – Target ROAS.

 

Explanation:

Certainly! Here’s the matching of each autobidding strategy to the corresponding campaign goal:

  1. Conversions – Target CPA: This strategy is suitable when your primary goal is to drive conversions at a specific cost per acquisition (CPA). The system will automatically adjust bids to achieve the desired conversion target within your CPA goal.
  2. Traffic – Maximize clicks: If your main objective is to generate as much website traffic as possible within a given budget, the Maximize Clicks bidding strategy is appropriate. The system will optimize bids to get the maximum number of clicks for your ads.
  3. Visibility – Target Outranking Share: When your goal is to increase your ad’s visibility compared to a specific competitor, the Target Outranking Share strategy is suitable. It allows you to specify a competitor, and the system will adjust bids to outrank their ads in the search results.
  4. Revenue – Target ROAS: If your primary focus is on generating revenue and maximizing the return on ad spend (ROAS), the Target ROAS bidding strategy is ideal. This strategy optimizes bids to achieve a specific ROAS target based on the value of conversions.

 

What is dynamic remarketing?

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What is dynamic remarketing?

 

  • Dynamic remarketing is the ability to capture insights from users’ interactions with a website, showing a dynamic ad later on to invite them to come back and complete an action

 

  • Dynamic remarketing is the ability to show ads with a generic image to a customer’s past visitors as they browse sites and apps on the Display Network

 

  • Dynamic remarketing allows clients to re-engage past site visitors as long as they have completed a conversion within the last 90 days

 

  • Dynamic remarketing is the ability to engage with new users with personalized, high-performance, dynamic ads