CertificationAnswers

Which of the following statements is true?

 

• 18% of GDN inventory is text only

 

• Responsive ads are shown on YouTube and Gmail

 

• 33% of GDN ad placements can serve text ads only

 

• Responsive ads capture user interactions and provide detailed reporting in AdWords

 

 

Google users can visit the Ads Preferences Manager to manage ad personalization.

 

• False

 

• True

 

If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

 

• They should increase all their keyword bids

 

• They should use the list as an exclusion

 

• They should use bid-only to reach all users who search for the keywords

 

• They should use target and bid to only reach those searchers who are in their audience list

 

Put the following steps in order to show how static display remarketing works.

 

• 1.Visitor comes to your site

 

• 2.Visitor is added to your list

 

• 3.Visitor leaves your site

 

• 4.Your ad shows across the GDN

 

Which of the following signal is currently NOT used by our algorithm to set up bids automatically?

 

• Operating system

 

• They are all used

 

• Weekday

 

• Household revenue