CertificationAnswers

 

DSA is fully compatible with target CPA, and it’s a best practice to combine this smart bidding option with DSA.

 

• True

 

• False

 

Identify which remarketing solution you would use for each scenario.

 

Dynamic Remarketing	Advertiser has a wide selection of products, categories or services and wants to share tailored/personalized ads.
Dynamic Remarketing	Advertiser has a wide selection of products, categories or services.
Static Remarketing	Advertiser only sells a few products or services.
Static Remarketing	There’s a promotion, or advertiser wants to focus on the brand.

 

Match the following autobidding strategy to the right client objective.

 

Maximize conversions	The client wants more conversions within their budget.
Target ROAS	The client is focused on revenue, and profit is their key metric.
Target CPA	The client knows how much they are willing to pay for each conversion.
eCPC	The client wants to get more conversions at a stable CPA without exceeding their max CPC.

 

Match the recommended option to tag your advertisers GDN remarketing campaigns to the Google product.

 

Google Analytics	For clients who are already running Google Analytics.
Google AdWords	For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only.
One Google Tag	For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics.
Google Tag Manager	For clients who are placing an entirely new tag on their site.

 

Match the client’s objective to the DSA solution.

 

Full automation	The client to run a very effective marketing campaign despite having limited resources.
Long-tail automation	The client wants users to find him even on his long-tail products.
Incremental reach	The client wants to make sure his ads appear for all relevant user searches.
Rapid expansion	The client wants to enter new markets quickly.

 

Which of the following best practices should be followed when applying target CPA to a campaign?

 

• Have enough budget headroom for the campaign to grow

 

• Have enough impression headroom for the campaign to grow

 

• All answers are correct

 

• Set up a Target CPA that is slightly lower than your historical CPA