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What type of advertiser is a good fit for YouTube for Performance (YT4P)?

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What type of advertiser is a good fit for YouTube for Performance (YT4P)?

 

  • Advertiser looking to drive website actions

 

  • Advertiser looking to maximize reach and cares about driving views

 

  • Advertiser looking to improve their brand image

 

  • Advertiser looking for brand impact, such as driving brand lift metrics

 

With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.

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With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.

 

  • False

 

  • True

 

Match the Analytics and Google Ads measurement terminology to the description.

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Match the Analytics and Google Ads measurement terminology to the description.

 

Google Analytics Transactions A measure almost always used for e-commerce purposes.
Google Ads Conversions A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
Google Analytics Events A way of sending additional info beyond what is tracked by default (e.g., button clicks).
Google Analytics Goals A measure of a successful user interaction or a completed activity.

 

Place in order the steps involved in building a data-driven attribution model for Search ads.

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Place in order the steps involved in building a data-driven attribution model for Search ads.

 

  • 1. Calculate the conversion rate for a set of paths (sequences)

 

  • 2. Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword

 

  • 3. Apply the uplift to the original weighting

 

  • 4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions