YouTube is the second most viewable video destination globally.
- False
- True
What can be done to make sure Active View metrics are available for a YouTube campaign?
What can be done to make sure Active View metrics are available for a YouTube campaign?
- There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords
- Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
- Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports
- Active View tags need to be added into DBM if a client is buying programmatically
What is the industry-leading 3P solution that can be compared to Unique Reach?
What is the industry-leading 3P solution that can be compared to Unique Reach?
- Nielsen Digital Ad Ratings
- Nielsen Total Ad Ratings
- Millward Brown
- MOAT
In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?
In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?
- Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keyword
- Take an AdWords campaign with at least 30 conversions in two weeks; remove the keyword in question and re-run the campaign for two weeks
- Take all the keywords in an AdWords account and rank them by click volume; use static rules to assign credits to touchpoints
- Take one individual click path; look at the conversion rate of the last clicked keyword to determine how it performs for any given auction
Attribution 360 can help advertisers see the impact of their TV campaigns.
Attribution 360 can help advertisers see the impact of their TV campaigns.
- False
- True
Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
- Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags
- Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly
- Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible
- Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published