CertificationAnswers

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

 

• Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift

 

• Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value

 

• Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android

 

• Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics

 

 

What are the three different stages of customer interactions defined within a funnel in Analytics?

 

 

• Online to offline, click to call, and click to download

 

• Churn, Retention, Life-time value

 

• Search, Click, Browse

 

• Acquisition, Behavior, Conversion

 

Three of the following feature statements are true about Tag Manager. Identify the feature that is false.

 

• Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags

 

• Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published

 

• Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly

 

• Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible

 

What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?

 

• Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions

 

• Use the Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between Google Ads and Analytics

 

• Link Analytics to Google Ads to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking

 

• Upgrade Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360

 

 

Select the Google products that collect data and measure actions in websites or apps. Select all that apply.

(Select All Correct Responses)

 

• Google Play

 

• Google Ads

 

• Google Analytics

 

• Google Attribution/Attribution 360