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Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

February 10, 2019 By CertificationAnswers

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Select All Correct Responses

Click-through-conversion rate
Click-through rate (CTR)
Impression-to-view rate
Designated weights

Explanation:

The two variables that can be used to optimize the rotation of dynamic creatives are Click-through rate (CTR) and Click-through-conversion rate. Click-through rate (CTR) measures the percentage of users who click on an ad after viewing it, indicating the effectiveness of the creative in generating initial user interest and engagement. Optimizing rotation based on CTR helps prioritize creatives that resonate well with the audience, potentially improving overall campaign performance by maximizing user interaction and click-throughs. Click-through-conversion rate, on the other hand, measures the percentage of users who click on an ad and subsequently complete a desired action, such as making a purchase or filling out a form. This metric provides deeper insights into the effectiveness of creatives in driving meaningful conversions beyond initial clicks. By optimizing rotation based on both CTR and Click-through-conversion rate, advertisers can refine their creative strategies to focus on delivering impactful messages that not only attract clicks but also drive valuable user actions, ultimately maximizing campaign ROI and achieving specific campaign objectives more effectively. These variables are critical in dynamic creative optimization as they allow advertisers to continuously refine and improve creatives based on real-time performance data, ensuring campaigns remain relevant and effective in reaching and converting target audiences. Thus, leveraging CTR and Click-through-conversion rate for rotation optimization aligns with best practices in digital advertising, enhancing the overall effectiveness and efficiency of dynamic creative campaigns in Studio and similar platforms.

What ad setting limits the number of times that ad can be shown to a particular user?

February 9, 2019 By CertificationAnswers

What ad setting limits the number of times that ad can be shown to a particular user?

Priority

Frequency cap

Hard cut-off

Impression ratio

Explanation:

Set a frequency cap to prevent users from seeing an ad too often within a given time period. A frequency cap is the maximum number of times your ad can serve to any given user during the period you set in the Time period field.

What is the Search Ads 360 account hierarchy?

February 9, 2019 By CertificationAnswers

What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Advertiser > Engine > Campaign >Keyword

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

Explanation:

Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single agency network.

Each of these advertisers contains its own group of engine accounts and campaigns, as well as its own set of users who can view reports and edit settings.

Campaigns can only be copied within the same engine account for which two engines? (select two)

February 9, 2019 By CertificationAnswers

Campaigns can only be copied within the same engine account for which two engines? (select two)

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Social

Bing Ads

adMarketplace

Yahoo Gemini

Explanation:

You can copy Google Ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! Japan, Baidu, and Yahoo! Gemini campaigns can only be copied within the same engine account.

Which two conversion sources can be selected in bid strategies? (select two)

February 9, 2019 By CertificationAnswers

Which two conversion sources can be selected in bid strategies? (select two)

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Floodlight

Google Analytics

Bing Universal Event Tracking

Google Tag Manager goals

Explanation:

The Floodlight, Google Analytics, Floodlight activity, Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

February 9, 2019 By CertificationAnswers

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Select All Correct Responses

Set up a Custom Dimension in Google Analytics

It is not possible to pass conversion attributes

Set up a custom Floodlight variable in Google Tag Manager

Set up a custom Floodlight variable as a dimension in Search Ads 360

Explanation:

If you use Floodlight activities to track conversions, you can add details to your Search Ads 360 reports that are unique to your business needs.Google Tag Manager makes it easy to maintain tags on your site. Instead of adding and updating tags directly on your site, you add and update them in Google Tag Manager. Google Tag Manager then outputs properly formatted tags on your site as needed.