CertificationAnswers

True Or False? Although It May Require Adaptations, All Companies And Websites Are A Good-Fit For Growth-Driven Design?

 

• True – Everyone is a great-fit for GDD even if they don’t know it yet. Because it’s a new process, it’s common for it to take six-eight months for the process to click. Those who have experience in agile, it will click faster.
• True – What makes someone a good-fit for GDD is less about industry or type of website. The most important criteria is if they have adopted the “new mindset”? towards their website.
• False – It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
• False – GDD is primarily designed for technology, software, and agile companies as they use a similar process when building their products.

 

Why is it important to sell Growth-Driven Design differently?

 

• Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
• Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
• Because if we don’t rewrite the story in the prospect’s mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDD
• Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.

 

Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?

 

• The “owner” of the process, as assigned by the agency leadership team

 

• The pod members who last used the particular process with a client.

 

• The agency owner.

 

• The strategist who last used the particular process with a client.

 

 

A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.

 

• 15 minute, pod, quarterly goals

 

• 15 minute, client’s CEO, status of the engagement

 

• 15-minute, pod, Kanban board

 

• 30 minute, pod and client, wishlist

 

 

Which of the following best describes the value of using a Kanban board?

 

• A kanban board allows your team to show others in the company what work they need subcontractors for.

 

• A kanban board allows the entire team to see and optimize the flow of work during the current sprint.

 

• A kanban board allows the clients to see exactly how much time is being spent on each task.

 

• Kanban boards are popular with the development team, however, are not as useful to the strategist or clients themselves.

 

 

True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.

 

• True – By sending all your work to a single subcontractor, you can negotiate the best price and, in-turn, increase profit margins.

 

• False – It is not recommended to use subcontractors because they often undercut your prices and steal the client.

 

• False — It is important that you have strong working relationships with multiple subcontractors in order to protect against risk.

 

• True – It’s important to develop relationships with your subcontractors and working with just one ensures you’re developing a strong relationship.