CertificationAnswers

The number of valid email addresses that accepted your company’s message is the definition of what metric?

 

• Emails delivered

 

• Emails sent

 

• Emails suppressed

 

• Emails rejected

 

What is the definition of analysis?

 

• The detailed examination of anything complex in order to understand its nature or to determine its essential features.

 

• The detailed examination of your emails specifically.

 

• The examination of all your marketing efforts at all times.

 

• The examination of how well you’re doing analysis.

 

Which of the following is NOT a step in creating tests for your marketing emails?

 

• Design your test.

 

• Review and start your test.

 

• Evaluate the segment of recipients you’re sending to.

 

• Analyze your whole email marketing strategy performance.

 

Using an A/B test, what can you test with your marketing emails?

 

• Variations of your email

 

• The subject line of your email

 

• The body of your email

 

• The segment of contacts

 

What is the first question you should ask yourself when testing your marketing emails?

 

• Why am I running this test?

 

• What am I testing?

 

• Who am I testing with?

 

• How long will my test run?

 

Fill in the blank: Consistent analysis helps you discover _________.

 

• trends

 

• open rates

 

• click rates

 

• value