CertificationAnswers

What is one common cause of low click-through rates?

 

• The email is trying to do too many things.

 

• The email doesn’t have a CTA.

 

• The email doesn’t have a link to a web-page version.

 

• The email wasn’t sent to enough people.

 

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.

 

• email campaigns bring in from your business’ initial investment.

 

• email segments bring in from your business’ initial investment.

 

• emails deliveries bring in from your business’ initial investment.

 

• email engagements bring in from your business’ initial investment.

 

 

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

 

• True

 

• False

 

 

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.

 

• True

 

• False

 

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

 

• Return on investment

 

• Segmentation strategy

 

• Social media collaboration

 

• Return on value

 

 

True or false? Your email outline is the actual template you’ll use for every email.

 

• True

 

• False