CertificationAnswers

What is the average width of an email?

 

• 600 pixels

 

• 55 pixels

 

• 900 pixels

 

• 400 pixels

 

A computer program that allows you to access and manage your email is the definition of  what?

 

• Email client

 

• Email engagement

 

• Email outsourcing

 

• Email platform

 

 

True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

 

• True

 

• False

What are the two buckets that your post-send metrics fall into?

 

• Segmented and non-segmented

 

• Opened and clicked

 

• Positive and negative

 

• Engaged and did not engage

 

 

 

True or false? Any email marketing vender of value will not allow you to send to a purchased list.

 

• True

 

• False

 

Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.

 

• build trust

 

• create segments

 

• build segmentation

 

• build email deliverability