CertificationAnswers

The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

 

• Beach chairs

 

• Best beach chairs

 

• Best beach chair

 

• Beach chair

 

What are Google Search Partners?

 

• Websites that aren’t Google properties, but have a search box which delivers Google’s search results

 

• Websites that belong to Google

 

• Advertising agencies that manage Google search campaigns

 

Google Ads hierarchy, from largest to smallest, is:

 

• Campaign ->Account -> MCC -> Ad Group

 

• Account ->MCC -> Campaign -> Ad Group

 

• MCC -> Account -> Campaign -> Ad Group

 

With search advertising, what are advertisers competing with each other for?

 

• Higher conversion rate

 

• Ad position

 

• Number of ad clicks

 

How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

 

• Add keywords

 

• Limit your advertising to fewer products

 

• Target fewer keywords

 

• Focus on fewer users

 

More sales copy helps sell to users that are

 

• To both groups

 

• Higher up on the decision making funnel (first becoming aware)

 

• Lower on the decision making funnel (ready to take action and buy)