CertificationAnswers

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

• clicked to call a business from the search results page

• visited a business’s website from the search results page

• called a similar business from their phone

• saved a business as a contact on their phone

Explanation:

Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month.

Read more here: https://adwords.googleblog.com/2013/09/new-research-shows-that-70-of-mobile.html

Which of these statements is true?

• Location extensions appear when someone who’s physically near the business searches on relevant terms
• Location targeting determines which business address appears in an extension
• Location targeting enables location extensions
• Location extensions appear when an advertiser targets a geographic location

Explanation:

• This can be understood with an example. Let’s suppose, Zain owns a doughnut shop in Portland, and wants to draw foot traffic to his storefront. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like “best doughnut” or “doughnut shop”) can see his address, a clickable “Call” button, and directions to his shop making it easier for potential customers to find him.
• Read more here: https://support.google.com/adwords/answer/2404182?hl=en

“Mobile app engagement” campaigns can be used to:

• encourage people to download a new app
• encourage people to rate an app in the app store
• re-engage people who’ve downloaded an app
• increase in-store call conversions

Explanations:

Once you connect your app to AdWords, you can focus your ads only on people who are interested in your app content. To keep track of how people use your app, and see which of your ads drove people to act, you can count specific engagement actions in your app as conversions.

Mobile app engagement campaigns are a great choice if you’re focused on finding folks interested in your app content, getting people who have installed your app to try your app again, or to open your app and take a specific action. These types of ads allow flexibility for counting conversions, bidding and targeting.

Read more here: https://support.google.com/adwords/answer/6310653?hl=en