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An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

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An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

 

  • The target CPA bid was higher than the recommended amount
  • The target CPA bid was lower than the recommended amount
  • The conversion tracking code snippet was not added to the site
  • The cost-per-click (CPC) bid was lower than the recommended amount

 

Explanation:

Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it’s eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy. Setting bid limits for your Target CPA bid strategy isn’t recommended, because it can restrict AdWords’ automatic optimization of your bid. It can also prevent AdWords from adjusting your bids to the amount that best meets your target CPA.

 

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

 

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?





Get Answers ? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

 

What is not considered a default “medium” in Google Analytics?

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What is not considered a default “medium” in Google Analytics?

  • google
  • organic
  • referral
  • cpc

 

or

 

By default, which of these is NOT considered a “medium” in Google Analytics?

  • google
  • organic
  • referral
  • cpc

 

Explanation:

 

There are only 3 default medium in Google Analytics i.e Organic, Referral and None.
Google Analytics detects three mediums without any customization.

  • The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
  • Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”
  • The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

 

By default, which of these is NOT considered a “medium” in Google Analytics?

 

By default, which of these is NOT considered a “medium” in Google Analytics?

 

Get Answers ✅✅✅ By default, which of these is NOT considered a “medium” in Google Analytics?

 

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

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A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

 

  • Google’s Search Network will help her target people who are more likely to download her app
  • She can use keywords like “mobile app” to target people who are more likely to download her app
  • Google’s Display Network includes many mobile apps where she could show her ad
  • She can use mobile app extensions to reach users in apps

 

Explanations:

 

You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.

Read more here: https://support.google.com/adwords/answer/2472719#apps
Source

 

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

 

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?





Get Answers ✅ A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

 

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

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Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

 

  • “Display Network”
  • “Search Network”
  • “Search Network with Display Opt-in”
  • “Video”

 

Explanations:

 

Donna wants her ads on both Search and Display Networks. “searching for unusual t-shirts” – Search network. “People interested in music” – Display network. With this campaign type your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services that you’re advertising.

Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en

 

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

 

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts





Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What cam…

 

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

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What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

 

  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

 

Explanation:

 

The search terms report gives you information on what people were searching for when they saw your ad and clicked it. This information can help you remove poorly performing keywords or add new keywords. You can also use the search terms report to help you identify negative keywords.

Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.
Read more here: https://support.google.com/adwords/answer/2472708?hl=en

 

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

 

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?





Get Answers ✅ What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

 

A standard AdWords text ad is made up of:

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A standard AdWords text ad is made up of:

 

  • a display URL and description text
  • a headline, image, and description text
  • a headline and description text
  • a headline, a display URL, and description text

 

Explanation:

 

Text ads on the Search Network show above and below Google search results. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL and description text.

A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text.

Read more here: https://support.google.com/adwords/answer/1704389?hl=en

 

A standard AdWords text ad is made up of: