CertificationAnswers

What is shared knowledge?

 

• The collective hive mind of HubSpot users.

 

• Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.

 

• Shared knowledge is the data you purchase in lists.

 

• The information you repurpose across channels for your website visitors.

 

Which three elements are important to consider when determining if you should start to automate a conversation on your website?

 

• That it is repeatable, predictable, and impactful.

 

• That it is significant, cheap, and easy.

 

• That it is purposeful, replicable, and impactful.

 

• That it is relationship-focused, replicable, and easy.

 

What are the steps to implementing a conversational growth strategy?

 

• Think, Plan, Build

 

• Think, Plan, Grow

 

• Think, Optimize, Chat

 

• Chat, Spend, Share

 

What is a conversational growth strategy?

 

• The long-term planning, creation, and management of your content marketing efforts.

 

• The delivery of the right message to the right person at the right time, every time.

 

• The creation and management of your combined conversion efforts.

 

• The long-term planning, creation, and management of your professional network.

 

When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

 

• Creating content, identifying the timeline, and measuring and improving

 

• Identifying the timeline, measuring your content, and segmenting your contacts

 

• Testing your content, identifying the timeline, and creating additional content

 

• Organizing your contacts, creating content, and identifying the timeline