When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.
What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
Explanation:
The process is not too tricky: Link first, create remarketing list next, and finally add to any campaign — existing, new, Search, or Display. As for linking, remember that before you can use remarketing for video campaigns, you need to link your YouTube account(s) to your Google Ads account(s) so that they can communicate. You can do this from either your YouTube channel, or from within your Google Ads account.
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What would you typically expect to see in the Watch Time “published” report for a Hub channel?
What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?
What would you typically expect to see in the Watch Time “published” report for a Help channel?
Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop?
