CertificationAnswers

How might you determine if certain videos perform better within certain demographics?

 

• Compare each video by traffic sources and playback locations using a multi-line graph.

 

• Compare the revenue in one of your series to look at overall growth year-over-year.

 

• Create groups of videos and look at the publishing schedule for one demographic.

 

• Group these videos together and compare how these videos perform among your target demographic profile.

 

Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline?

 

• All formats

 

• Entertaining

 

• Educational

 

• Inspirational

 

When starting a new channel on YouTube, what’s a key area to assess first?

 

• Audience sentiment

 

• Subscription revenue

 

• Social media promotion

 

• Mission and branding

 

What is an example of YouTube Analytics data that can help you with your business goal?

 

• Average view duration for subscribers

 

• YouTube content ratings

 

• Asset performance

 

• Top Charts on Google Trends

 

What is the suggested time to respond to viewer comments?

 

• Never

 

• When the video hits 1 million views

 

• In the first hours

 

• 1 week later

 

Why is it important to identify the traffic sources of subscribers?

 

• To identify how subcribers are engaging with your content

 

• To distinguish how subscribers and non-subscribers interact with your calls-to-action

 

• To determine which device your non-subscribers are discovering your content from

 

• To focus your promotional efforts where subscribers are discovering your content