CertificationAnswers

How would you find out if different video series have different audiences?

 

• Use the Engagement report to find out which viewers watched through the videos.

 

• Use multi-line view to break apart the audiences per video.

 

• Use the compare function to see demographics for last year versus this year.

 

• Group videos together and look at the Demographics report.

 

What is a good reason for analyzing a channel’s content strategy?

 

• To deter viewers from skipping ads

 

• To inform programming and format choices

 

• To determine which video is most likely to become a standout hit

 

• To flag content that is offensive or inappropriate

 

You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience?

 

• Change the publishing schedule so new videos release at 8am in Asia.

 

• Hire a voice actor to dub over every video into all Asian languages.

 

• Create playlists exclusively for Asian audiences.

 

• Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

 

How is the media landscape changing?

 

• Viewers are shifting from passive viewers to active viewers.

 

• Teens and millennials are watching more live broadcast TV.

 

• Viewers are on fewer devices when watching TV.

 

• More adults prefer cable TV over online video platforms.

 

What information can you include in the channel description to assist unsubscribed viewers?

 

• Transcript of channel trailer

 

• Video upload schedule

 

• Photos of hosts or creators

 

• Poll card so viewers can vote on videos