Which one of the following questions would need multiple measurements?
- Do we have a channel trailer?
- How many videos have cards enabled?
- Which videos are watched the most by subscribers versus non-subscribers?
- What is our largest traffic source?
True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
- True
- False
How can you easily find out how channel visuals look on mobile devices?
How can you easily find out how channel visuals look on mobile devices?
- Hire a major graphic design agency.
- Use the Mobile Simulation Tool.
- Ask viewers to add comments if they detect any issues.
- Download YouTube’s Channel Art Templates.
Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?
Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?
- Any words in thumbnails are easy to read.
- Thumbnails correctly set viewer expectations about content.
- Thumbnails look visually compelling.
- Thumbnails are low-resolution images so that they load quickly.
What is the benefit of using a branding watermark?
What is the benefit of using a branding watermark?
- Allows viewers to subscribe to the channel without leaving the video they are watching
- Prevents anyone from using the content without permission
- Informs viewers of the channel’s social media links
- Enables an audio chime to be embedded in every video to identify the brand
Fill in the blank: Instagram stories are a great way to _____________.
Fill in the blank: Instagram stories are a great way to _____________.
- demonstrate complex concepts quickly and easily
- directly message a customer to answer a question
- deliver video podcasts
- drive traffic and engagement
Explanation: Instagram stories are a great way to drive traffic and engagement. This option is correct because Instagram stories offer a dynamic and interactive format for brands to engage with their audience and direct them to their website or other content. With features like swipe-up links, businesses can seamlessly drive traffic to their website, blog posts, product pages, or landing pages directly from their Instagram stories, making it easier for followers to take action and explore further. Additionally, Instagram stories provide opportunities for increased engagement through features like polls, questions, quizzes, and interactive stickers, enabling brands to foster two-way communication and connection with their audience. By leveraging Instagram stories effectively, businesses can enhance their online presence, boost website traffic, and cultivate meaningful relationships with their followers, ultimately driving growth and achieving their marketing objectives. Therefore, driving traffic and engagement accurately encapsulates one of the primary purposes and benefits of utilizing Instagram stories as part of a brand’s social media strategy.