CertificationAnswers

How might you incorporate the audience into a mission statement?

 

• Appeal to a universal audience so that the channel can grow quickly.

 

• Always call out the gender and age range that sounds favorable to advertisers.

 

• Identify the target audience and why they would be interested in the channel.

 

• Avoid mentioning the audience because you may not know who is watching.

 

 

Who are the three key players that drive the YouTube ecosystem?

 

• Viewers, fans, brands

 

• Viewers, Creators, Advertisers

 

• Creators, Gamers, Musicians

 

• Channel managers, Content managers, Production managers

 

Which is not one of the metrics suggested for analyzing the Traffic Sources report?

 

• Split between external and YouTube traffic sources

 

• Highest traffic source and the top 5 traffic sources

 

• Spikes and drops in particular traffic sources over time

 

• The number of traffic sources divided by the number of viewers

 

If the largest traffic source is external, what opportunity could you take?

 

• Notify subscribers about every new video.

 

• Partner with additional websites to drive more traffic to the channel.

 

• Customize content for tablets and game consoles.

 

• Optimize video metadata for YouTube search.

 

 

What is a recommended action to support Hero content programming?

 

• Explore collaborations or cross-promotions to amplify content.

 

• Model the programming schedule after another channel with a lot of subscribers.

 

• Check out Google Trends for high-volume searches in the category.

 

• Communicate the publishing schedule in the video description.

 

What is the goal of the ad serving model?

 

• To target audiences that are unlikely to click on an ad.
• To help artists share their most creative ads to advertisers.
• To help viewers watch their favorite ads.
• To serve the highest-value ad to the right viewer at the right time.

 

or

 

• To help brands target only audiences they’re interested in.
• To help serve the most lucrative ad to the right viewer at the right time.
• To help viewers watch their favorite ads.
• To help creators share their most creative ads to advertisers.