CertificationAnswers

What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?

• Compare performance with a competitor’s channel.

• Compare forecasted revenue with actual revenue.

• Compare YouTube Analytics data with data from third-party sources.

• Compare performance metrics between two separate time periods.

Why might you compare watch time patterns by content groups?

• To determine if the content is advertiser-friendly

• To see whether watch time patterns map to the video release schedule

• To confirm that the content matches the audience demographic

• To predict watch time for a future series

Which is not an example of a benchmark?

• The watch time is growing 20% QoQ.

• The channel uploads 50% more videos than any other channel in the same category.

• The audience retention rate for the comedy series is 70%.

• External websites drive 80% of the traffic sources.

If an entertaining piece of content turns out to be highly searched for, what could that indicate?

• Lack of interest in entertainment

• Demand for educational content

• Need for content syndication

• Opportunity for inspirational content

Which one of the following is not something you would check for when evaluating how video titles drive discovery?

• Most important keywords are in front.

• Serial content includes episode number at end.

• Title and thumbnail work together to tell a compelling story.

• Titles contain information on the video upload schedule.